Chief Operations Officer
Heide brings over 25 years of experience within both the hospitality and emerging technology fields.
Heide began her career working with the new hotel development team at Morgans Hotel Group in New York City. Heide took her business development and marketing skills to become Executive Vice President of Business Development at Visual Radio, an internet-based incubator company headquartered in New York. In August, 2002, along with two Ian Schrager alumni, she opened a successful boutique hotel in the Florida Keys. Her areas of expertise include all aspects of hotel management, emerging technology development and start-up design, development and implementation.
At Edge, Heide oversees the day-to-day operations of the company with a focus on the customer experience. In addition, Heide works closely with the sales team to ensure that Edge continues to pursue new approaches for solving significant challenges in today’s market.